Manager - Marketing & Strategy - Consumer Electronic Products Firm

Position: Manager-Marketing & Strategy (Leading Consumer Electronic Products Company)

Role:

- The Company is looking to hire a young and dynamic all-in-one marketer - who will work across all aspects of marketing including branding/ digital marketing/ Product Marketing/ Market Research etc. for one of their key categories

- Closely track industry/ competition/ competitor strategy and new marketing initiatives which can be adapted

- Understand current BTL initiatives adopted by the company and recommend improvements and new ideas

- Come up with innovative ideas through case studies/ video/ sales documents to promote the product

- Create rich content on existing and new products/ initiatives

- Conduct surveys for better understanding of the target customer

- Stay up-to-date with digital marketing trends and potential new channels for marketing the product

- Work with in-house Social Media team and come up with new campaigns

- Find out new areas/ segments/ industry's in which the product can be pitched (Solution based selling)

- There is a good deal of growth opportunity in this role

Requirements:

- MBA (Marketing) with 2-6 yrs of experience in Product Marketing/ Product Management

- Should have ideally worked in a Consumer Product Company or Agency

- Excellent written and verbal communication skills

- Good team player

Location: Mumbai

This position is with a client of Vertex Corporate Services which is a Leading Consumer Electronic Products Company