Manager - Marketing - Startup

One of the fastest growing start-up is looking for candidates who has the ability to deliver exponential uplift in customer experience.

As a Marketing Manager, he/she should be responsible for:

- Plan and execute innovative marketing interventions to help build the brand / brands under the portfolio and/ or to drive relevant marketing metrics.

- Develop outbound marketing programs that will run over offline, online and / or social channels.

- Develop integrated marketing campaigns - including marketing strategy, channel selection, marketing calendar, strike the right partnerships and execute on timelines.

- Measurement and monitoring of Brand Equity, with responsibility for driving analytics, developing executive insights and advocating for learnings through the organization.

- Lead the development of an annual insights roadmap by determining the core consumer learning needs for the business team

- Aggregate insights to converge to a solid understanding of our consumers as well as funnel those insights into the right positioning for the brand.

- Execute ad-hoc research requests as well as quick consumer dipsticks to gather quick feedback.

- Have oversight over business numbers, measure effectiveness of campaigns, prepare detailed reports for reviews.

- Write crisp agency briefs and liaison with external agencies to develop simple and effective communication campaigns.

- Media planning across channels to deliver best bang for the buck.

- Work with internal cross-functional teams to align functions to deliver on campaign promises.

Operational Efficiencies:

- Marketing research project management, including data analysis, interpretation, survey design and implementation and report writing

- Strong interpersonal skills

- Comfort with a fast moving, startup environment and ability to adapt to change fast.

- Ability to spot actionable insights from heaps of unstructured data.

- Obsessive consumer focus

Requirement:

- MBA

- Prior experience in sales & marketing, alliances or demonstrable excellence in understanding marketing concepts and thinking from a consumer point of view preferred.

- Prior experience in handling creative and media agencies.

- Experience with project leadership and requiring co-ordination with cross-team leadership and persistence and energy to accomplish goals.