Job Description -

Education : MBA in Marketing with an academic background in technology (B.E. / IT)

Job Description :

- Marketing Manager This role offers a high visibility, high impact opportunity to drive a wide range of multi-channel programs aimed at generating awareness and demand for client's technology solutions in the North American, European and Asia-Pacific markets.

- To succeed in this role, a strong experience in marketing of technology solutions to a global audience is critical and the candidate will need to develop a thorough understanding of the product, the market/audience, and the competitive landscape.

Responsibilities include :

Planning and Execution of Marketing Campaigns, Demand Generation, Content Development, Events Management, Competition Tracking, Sales Enablement, Analyst Relations, Vendor Management, and Team Management and Collaboration

RESPONSIBILITIES :

- Complete ownership for end-to-end marketing programs and campaigns

- Develop multi-channel and multi format content for website, emails, ads, landing pages, social promotion, press releases, case studies, videos, product collateral, whitepapers, presentations, etc.

- Work closely with digital marketing and marketing technology resources to execute campaigns

- Manage participation in various events, and plan and organize own events/conferences/roundtables to generate awareness and lead generation opportunity

- Measure and report results and impact of marketing programs

- Work with Product Management team to incorporate product strategy, value proposition, use cases, and functionality in marketing messaging

- Collaborate with internal stakeholders and knowledge sources for working on all content and demand generation activities

- Participate in marketing planning, budgeting, and product development discussions and contribute insights

- Ensure regular media coverage through press release, PR programs, mentions in domain/industry relevant articles, interviews, etc.

- External vendor and partner management where ever required

- Identify relevant awards and manage end-to-end participation

- Manage analyst relations program, ensure regular engagement with key analysts and ensure coverage in relevant reports

DESIRED EXPERIENCE/SKILLS :

- 5+ years of marketing experience in B2B environment, preferably in IT industry. Candidates from SaaS based technology companies, or from contract management, vendor management, procurement and sourcing industry preferred

- Demonstrable experience in running multi-channel marketing programs delivering tangible results in terms of improving awareness and generating demand

- Exceptional written and verbal communication skills, high level of attention to detail, strong presentation, organization and project management skills

- Aptitude to understand technical, complex concepts and the ability to create marketing messages out of technical information

- Ability to partner with key internal stakeholders including Sales, Marketing, and Product teams

- Comfortable in dealing with ambiguity and interacting with senior executives

- Strong understanding of inbound, content marketing, digital marketing, SEO, and strategic marketing concepts

- Knowledge of marketing automation (HubSpot, Marketo, etc.) and CRM preferred

About Client :

Our Client is a SaaS platform that radically simplifies the delivery and consumption of complex services like ITO and BPO. It bridges the gap in existing supplier governance (for buyers) and revenue assurance (for suppliers) solutions by tightly integrating all key disciplines - contracts, performance, financial, risk, and relationship management. Leveraging automation and advanced analytics, It helps buyers and suppliers to create higher value and stronger relationships, while enabling effective management of cost and risk in complex services engagements.

Our flagship product is an enterprise class SaaS product which transforms the global sourcing function for large enterprises and reduces costs by more than 15% of ACV.

Our Client was founded in 2012 by former co-founder UnitedLex and former global head of IT procurement for GM. It has raised venture funding from Sequoia Capital and has a team of 100+ people spread across US and India. The base version of the product was launched in Q3 2013 and several Fortune 500 clients are being delivered the first generation of the product today.

Client's core product engineering team comprises of IIT and NIT graduates from global product development companies. World class engineers have the opportunity to work as part of the core team to define the architecture, features and lifecycle of the product as part of this exciting start-up.

Our technology includes Big Data, Web Semantics, Automated Text Extraction, Cloud and Distributed Computing, Refining Search Algorithms and Data Mining.

We are a high energy start-up who work hard and party harder. We propagate flexible timings, Friday night beer-a-thons and x-box gaming.

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