Manager - Marketing - Retail

Scope of the role :

Responsible for building differentiation & competitive advantage for the Brand by leading Retail Marketing initiatives.

Job Profile :

- Conceiving and detailing out the annual promotional calendar and budget for the JV, aligned to the plans of the brands.

- Benchmarking and learning from other Retail marketing ideas across different categories seen in Indian/ Asian retail landscape

- Owning & driving Retail mktg. activities and ensuring retail growths

- Providing innovative ideas and solutions to the Retail teams for BTLs, ATLs, Promotions, brand communications, PR to drive store performance on identified retail metrics, store launches, gaining channel share, etc.

- Working closely with the brand team on bringing alive key brand campaigns and collection launches at retail through innovative BTL Store promotions / PR / VM etc.

- Coordinating with the VM team to develop seasonal VM and Displays

- Ensure consistent availability and supply of all related collaterals across the chain in a systematic manner.

- Ensuring metrics & processes for measuring Store & Brand imagery scores, store preference scores

- Planning, Budgeting and implementing special promotions / PR for the stores.

- Provide guidance & develop team members working in Retail marketing and sustaining a high level of energy and motivation amongst them.

Key Deliverables:

- Conceiving innovative & ensuring error free execution of retail promotions & PR towards driving channel walk-in growth / business

- Ensuring technology based Walk ins measuring system implemented

- Brand imagery scores across top towns - as per customer exit interviews

- Ensuring smart uniforms and collaterals deployed across the chain with excellent customer feedback

- Ensuring timely and impactful VM execution

- Post Graduate MBA Degree in Marketing

- Total experience of 7 to 12 years

- High energy and passion for the retail business.

- Strong conceptual skills & ideas with an ability to detail out plans and work with people to ensure desired deployment

- Ability to manage ambiguity and handle pressure

- Willing to travel across top markets frequently

- Likes engaging with people and can work well with them, as a team player.