Job Description  1. Create, own, and implement overall marketing strategies, providing leadership and direction to team members.  2. Understanding the company's unique market position, its advantages and challenges for marketing channels.  3. Develop, iterate and launch marketing programs, rolling out to multiple new markets and geographies.  4. Manage and lead the Marketing team, PR efforts, Demand Generation, Platform Marketing, Product Marketing, Program Management and Brand Management.  5. Plan and execute integrated marketing campaigns that builds the company s pipeline and also mature existing opportunities.  6. Develop strategies for inbound and outbound campaigns including tactics such as SEM/SEO, Email, Social, affiliate, alliances and more to build lead database and increase qualified opportunity creation.  7. Manage, track, report and present programs budgets by channel - campaign costs, performance, and ROI through the demand generation lifecycle.  8. Provide marketing expertise to the Company by building, developing and managing a marketing team capable of carrying out the necessary marketing strategies and tactics.  Skills Required  1. 10 to 15 years of progressive experience working in a marketing leadership role with experience in Digital (SEO, SEM, Social Media, Email Marketing, Affiliate, Alliances, Display Ads, Video Advertising, Retargeting, Mobile Marketing) and Offline (ATL, BTL, partnerships, PR and community management) marketing activities.  2. Marketing strategies, Platform Marketing, Product Marketing, Program Management  3. An experienced enthusiastic candidate, metrics oriented marketer who enjoys challenges and pushing his/her limits.  4. Post Graduation in Marketing preferred.   5. The ability to articulate platform and brand vision to internal teams and ability to collaborate across departments.  6. Result oriented and ready to take ownership.  7. Must have a desire to make impact and high work ethics.

Mumbai

Manager - Marketing  - Retail  

Manager - Marketing  - Retail   ,Job Description for Manager - Marketing  - Retail   in Ikya Human Capital in  Mumbai for (10-15) years of experience. Apply Now!

Job Description for Manager - Marketing  - Retail   in Ikya Human Capital in  Mumbai for (10-15) years of experience. Apply Now!