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AGM - BD & Operations at Silverpeople
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Manager - Marketing - Online Grocery (3-9 yrs)
Our client is lndia's largest technology platform for online groceries, currently in partnership with trusted hypermarkets and is operational in 10 cities across India. It is the is the first company in India to try Omni-channel retailing.
Roles and Responsibilities :
- Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Instrument conversion points and optimize user funnels
- Collaborate with agencies and other vendor partners
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Desired Skills & Experience :
- Qualification - Post Graduate Degree from a reputed and well established University is a must. Tier 1 or 2 MBA schools.
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaign.
- Robust communication skills (written and spoken) & demonstrated ability to work across multi-functional teams.
- Experience with a leading online retail brand or a leading Digital Agency is a must.
- 3 to 6 years of experience (preferred)
- Proficiency in Excel, Powerpoint, Photoshop, Corel Draw.
- Strong understanding of current online marketing concepts, strategy and best practice.
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