Manager - Marketing - Medical Devices

Description

The Marketing Manager designs, develops, and implements commercial plans and programs needed to maintain market leadership in an increasingly competitive landscape with a key focus on the Health Care Provider. The Marketing Manager will work closely with multiple commercial operation departments to ensure success in product support and sales execution. Internally, the MM will foster positive working relationships with the sales force, medical affairs, market research, sales training, regulatory, and other cross franchise marketing teams. Externally, the MM works with various agencies and consultants, physicians, and co-marketing partners to successfully drive the business.

Key Responsibilities Include:

Develop tactics that align to the strategic brand plan primarily for consumer marketing and non-personal promotional activities

Perform budget tracking

Plan, implement, and evaluate promotional programs and activities to achieve product sales objectives specifically non personal promotional tactical plans field facing resources

Establish and maintain relationships with key opinion leaders where appropriate

Direct marketing activities to targeted audiences ensuring that communications are aligned to segment-specific drivers

Monitor and analyze all sources of company and industry sales and marketing data

Proactively support the sales force through ongoing communications of product plans, as well as through development and implementation of effective selling materials

Conduct routine field travel with the sales force and participate in local market and patient immersions to better understand local market drivers and dynamics and to - get in the shoes- of our consumers.

Manage internal/external networks, consultants, and agency partners

Continually evaluate the effectiveness of marketing plans and recommend changes in strategy or tactics as appropriate

Participate on cross-functional teams

Participate in Market Research as appropriate

Communicate up, down, and laterally in an effective manner.

Protfolio: Surgical Instruments, Endoscopy, Cervical Stabilization, Cerebro Vascular Clips, Dura Substitute, Bone Flap Fixation, Thoracolumbar Stabilization, Specialties Power Systems, Sterile Technologies, Spinal Motion, Interbody Fusion, Hydrocephalus Shunts, Instruments, Bipolar Coagulation, High Speed Drills, Neuroendoscopy.