Founder, Director & Trustee at Skills Group
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Manager - Marketing - FMCG/Telecom (3-6 yrs)
JOB DESCRIPTION:
- Strategizing and managing social media marketing and digital/online marketing for the brands
- Working closely with the Ad Agency and developing key campaigns in the performance bicycles and lifestyle segment
- Creating a bank of steady content for community engagement and building of the brand and lifestyle
- Identifying target markets and developing comprehensive strategies to communicate with them
- Identifying and targeting media options and driving demand generation
- Working closely with the global marketing teams of partner brands to understand and maintain uniformity while rolling out tailor made regional strategies.
- Identifying, negotiating and managing the brand ambassadors for various brands within the portfolio
- Exploring ways of improving existing products and services, and increasing overall profitability
- Working closely with the eco-system of sports bodies, athletes, teams, sports administrators and agencies to help promote the sport.
- Working closely with peripheral brands on associations, tie-ups whilst creating brand properties for the brand portfolio
- Building and nurturing a community of cyclists
Kumar
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