Role and Responsibilities:  - To develop Brand vision and strategy and will be responsible for overall performance and profitability of the brand whilst achieving the required market share objectives.   - The role requires from the holder to develop and plan the market strategy for the Brand, and also to implement any Brand plans for the company that can be henceforth executed.  Main Duties and Functions:  - Developing the plans/strategy of the brand (1 year operational Plan and 3 year Strategic plan) and gaining support of top management.  Implementation of brand plans (as agreed above), includes:  - Ensuring timely implementation of the brand activity calendar - including Consumer Promotions/POP's etc.  - Identifying and drawing up any corrective/reactive action required on the brand through share review/brand health researches.  - Approval of Media Plans/Calendar with coordination of the Media team  - Ensuring maintenance of the brand budget  - Maintaining brand fact book (Financials/M.S/Plans) year wise.  - Implementation of brand Plans in both trade environments : traditional and modern trade  - Working with the key Account management to develop and implement innovative brand plans including but not limited to planograms, consumer promotions, new product introductions etc.  - Constant scanning of the market place/consumers with a view to understand trends and implication on the brand.  - Maintaining and updating competition dossiers w.r.t spends/cost benchmarks etc.  Advertising:  - From brief stage to getting approvals for the brief to deploying it to the agency and getting film/script  - Identifying and deploying any other communication needs for the brand identified - PR/Trade/HCP etc  - Identification and finalization of creative and media agency  NPD's/EPD's:  - Drawing up and deploying the Product Development brief in conjunction with Category (Global), Supply, Sales and Finance  - Regularly surveying and understanding consumer, market environment to understand trends capture ideas and develop concepts which lead to product development.  - Coordinating with global category on brand learnings, new projects, market understanding  - Ensuring timely and within cost development of products as per the brief  - Ensuring successful Launch to sales and in field launch (including providing support to the launch in terms of POS, Advertising etc)  - Identifying and Implementing profit enhancing ideas on the brand  - Identify and deploy any consumer/trade research that may be needed on the brand  - Developing and maintaining Consumer Insight and Understanding with regard to the products under the brand  Reporting to the Marketing Director.  - Individual Contributor role.  Job Specifications:  Education Background :  - Full Time MBA from a Tier 1 Institute (Mandatory)  Experience Needed (Professional) :  - Minimum of 5 - 7 years of work experience in Marketing / Branding  Ekta Gohil Recruitment Consultant Kelly Services www.kellyservices.co.in

Mumbai

Manager - Marketing - FMCG - IIM/XLRI/MDI/FMS 

Manager - Marketing - FMCG - IIM/XLRI/MDI/FMS  ,Job Description for Manager - Marketing - FMCG - IIM/XLRI/MDI/FMS  in Kelly Services in  Mumbai for (5-7) years of experience. Apply Now!

Job Description for Manager - Marketing - FMCG - IIM/XLRI/MDI/FMS  in Kelly Services in  Mumbai for (5-7) years of experience. Apply Now!