Manager - Marketing - FMCG

- Designing and implementing annual marketing (Communication, Strategic and Brand) plan.

- Plan and manage the marketing budget.

- To involve into concept testing. Analyse the content and recognize the strong points along with the Programming and Research team to understand the show and execute communication aligned

- Communication targeted at 3 groups: Viewers, Ad-sales community, Distribution community

- Responsible for integrating self & the team into Programming to understand product and craft & execute communication consistent with the shows

- Mapping and Understanding the consumer behavior pattern to develop hypothesis and plan communication

- Increase horizontal and vertical distribution (Increase overall consumption of the product)