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Manager - Marketing - FMCG (9-18 yrs)
- Designing and implementing annual marketing (Communication, Strategic and Brand) plan.
- Plan and manage the marketing budget.
- To involve into concept testing. Analyse the content and recognize the strong points along with the Programming and Research team to understand the show and execute communication aligned
- Communication targeted at 3 groups: Viewers, Ad-sales community, Distribution community
- Responsible for integrating self & the team into Programming to understand product and craft & execute communication consistent with the shows
- Mapping and Understanding the consumer behavior pattern to develop hypothesis and plan communication
- Increase horizontal and vertical distribution (Increase overall consumption of the product)
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