Manager - Marketing - Classmate - IIM/FMS/XLRI/ISB/NMIMS/SP Jain/JBIMS/MDI We are in the process of sourcing a Brand Manager for the Education &amp; Stationary Products business of the ITC Limited. About ITC: ITC is one of India's foremost multi-business enterprise with a market capitalisation of US $ 40 billion and a turnover of US $ 8 billion. ITC is rated among the World's Best Big Companies, Asia's 'Fab 50' and the World's Most Reputable Companies by Forbes magazine and as 'India's Most Admired Company' in a survey conducted by Fortune India magazine and Hay Group. For more details please visit http://www.itcportal.com. ITC also features as one of world's largest sustainable value creator in the consumer goods industry in a study by the Boston Consulting Group. ITC has been listed among India's Most Valuable Companies by Business Today magazine. The Company is among India's '10 Most Valuable (Company) Brands', according to a study conducted by Brand Finance and published by the Economic Times. ITC also ranks among Asia's 50 best performing companies compiled by Business Week. ROLE PROFILE: JOB TITLE: BRAND MANAGER, ESPB RESPONSIBILITY LEVEL: 4 REPORTING RELATIONSHIP: 1st APPRAISER: MARKETING MANAGER 2nd APPRAISER: HEAD OF SALES &amp; MKTG PURPOSE OF THE JOB: The Brand Manager (BM) shall be the custodian of the brand asset, focused on and in-charge of creation of all brand Strategies and communications for positively impacting higher saliency, recall and awareness at the consumer end in line with the portfolio objectives. She/he will also ensure development of existing and new categories to enhance the brand Image in consonance with brand portfolio objectives. KEY FOCUS AREAS :&nbsp; - Assist in the development of the brand vision and strategy - Create brand activity plan to communicate the strategy effectively to the consumers to enhance the saliency, recall and awareness - Operationalization of the brand plan by engaging with the sales, operations and supply chain teams - Enhance the brand value and volume share in the marketplace - Innovate existing products and processes and develop new categories in line with the portfolio objective - To track &amp; control marketing spends for the brand - Statutory compliance and code of conduct PRINCIPAL ACCOUNTABILITIES :&nbsp; Create brand activity plan to effectively communicate the brand positioning to consumers - Develop the annual brand plan in line with the business strategy - Implement the brand plan (ATL+BTL) to ensure that brand objectives are achieved - Manage external agencies to ensure all brand activity is in line with the requirements of the brief Operationalization of plan by engaging with sales, operations and supply chain team - Work closely with Trade Marketing and Operations functions to ensure product and brand activities are correctly managed throughout the supply chain - Provide product knowledge to the Trade Marketing team to improve selling effort. Enhance the Brand Value and Volume share in the marketplace - To measure and manage the medium and the long term brand health - Commission research and rigorously analyze data to ensure brand issues are understood by geography and corrective action identified. - Gather market intelligence on competitive activity for proactive response as opposed to reacting to competition actions - Improve profitability of the current range with higher value capture for business through - Modifications in existing products - Launch of new SKU- s, including new to market SKUs - Innovate existing products and processes and develop new categories in line with the portfolio objective - To develop, document and deliver insights of consumer behavior, - Usage patterns, Purchase behavior and frequency - Factors influencing purchase and importance of each - Define consumer centric product strategy for the portfolio with focus on developing sustainable competitive advantage for business - Develop the packaging, product, communications, price and image positioning of Products under the brand - Competitive benchmarking for each SKU in the product categories - Employ innovation in products and processes in order to achieve competitive advantage - Work along with the Operations and Finance teams in developing the right product and marketing mix within the agreed timelines. - Collaborate with programming and channel development manager in formalizing the launch plan - Track &amp; control marketing spends for the Brand - Understand the impact of cost elements on brand profitability and - Manage and effectively utilize the brand budget Statutory Compliance &amp; Code of Conduct :&nbsp; - Liaison with the Corporate IPR &amp; Legal team on brand propriety and legal issues. - Adherence to company code of conduct - Conformation to all financial and administrative systems. - Compliance with all statutory and regulatory norms KEY SUCCESS FACTORS :&nbsp; - Brand Vision and strategy clearly developed, communicated and executed - Increase in Brand volume and value share - Increase in Brand Profitability - Adherence to project timeline for new product launches. INTERNAL LINKAGES Marketing Manager, Head of Sales &amp; Marketing, Programming Manager, SOPM, Head of Operations, Commercial manager, NSM, CDM, Head of Finance, Legal team, TMDM and Manager-Modern Trade. EXTERNAL LINKAGES :&nbsp; Advertising agencies, Media Buying Agencies, Research firms, PR &amp; Event Management Agencies, Merchandise Vendors Candidates Profile:&nbsp; Education: Post Graduate in Management with Marketing as specialization from Tier-1 Institutes Sanjay Sharma Assistant Manager Resourcing AKNA Management Solutions Pvt. Ltd. DID : +91-11-65000857 Mobile: +91-9250003505

Chennai

Marketing Manager/Brand Manager - Education & Stationary Products - IIM/FMS/XLRI/ISB/NMIMS/SP Jain 

Marketing Manager/Brand Manager - Education & Stationary Products - IIM/FMS/XLRI/ISB/NMIMS/SP Jain  ,Job Description for Marketing Manager/Brand Manager - Education & Stationary Products - IIM/FMS/XLRI/ISB/NMIMS/SP Jain  in AKNA Management Solutions Pvt. Ltd. in  Chennai for (5-9) years of experience. Apply Now!

Job Description for Marketing Manager/Brand Manager - Education & Stationary Products - IIM/FMS/XLRI/ISB/NMIMS/SP Jain  in AKNA Management Solutions Pvt. Ltd. in  Chennai for (5-9) years of experience. Apply Now!