Manager - Marketing Communication - B2B eCommerce Startup

Marketing Communication Manager - Ratan Tata backed B2B e-comm Co

As a Marketing Communication Manager, Your Key Responsibilities include :

- Work cross-functionally with leadership team to guide and support the development of mass advertising plans to support the business goals.

- Develop Mass marketing creative for across TV, print, radio, OOH across India.

- Develop accurate projects priorities, schedules and execution of Mass marketing campaigns.

- Manage the relationship with external creative and media agencies and develop innovative and efficient mass media plans.

- Partner cross functionally to develop the annual advertising budgets and plans.

- Develop compelling, relevant strategic input docs and creative briefs for creative development.

- Define creative agencies scope, staffing plan, and production budgets needed to support offline and online Mass advertising plans in India.

- Manage the production process of advertising creative, through both internal and external agencies

- Manage a team of high performers that will help you deliver on aggressive goals

- Ideate, plan and execute events that lead to greater demand generation

Candidate Profile :

- Intimate understanding of traditional and emerging marketing channels

- Excellent communication skills

- Ability to think creatively and innovatively

- Budget-management skills and proficiency

- Professional judgment and discretion

- Analytical skills to forecast and identify trends and challenges

- Familiarity with the latest trends, technologies and methodologies in graphic design, web design, production, etc.

- Female Candidates preferred

- Experience in b2b offline marketing is a must