Media Buying:
- Responsible for identifying relevant properties
- Manage and campaign to maximize ROI
- Negotiate for annual deals and special properties to optimize costs
- Best practice benchmarking
- Strategic initiatives to improve online presence
Project Launches:
- Ensure support of project launches online
- Email marketing support
- Create customized media plans based on teams requirements
- Other digital initiatives
Reporting:
- Calculate and maintain effectiveness of each initiative
- Maintain an annual plan and preparing budgets
- Project-wise and campaign-wise analysis
- Coordinate activities with agencies
- Reporting on performance
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