Manager - Digital Media Marketing - eCommerce

Opportunity in Mumbai - Digital Media Marketing Manager

We have an opportunity with the company which got a funding of $8 million and is in corporation since 2013, they are into web-cum mobile application based services like freerechrage.com and paytm.

Designation : Digital Media Manager

Experience : 3+ yrs

Location : Andheri East, Marol Naka

Working Days -:Mon - Fri (9.30 - 6.30 pm flexible time)

Reporting to : Digital Media Head

Job Description :

- Responsible for growth targets for Company mobile app downloads as well as for driving app engagement.

- Analytics for channel effectiveness using attribution tools like Appsflyer, GA & Wizrocket etc

- Manage mobile marketing campaigns for App Downloads across channels & Tie ups with brands for driving app downloads.

- Managing and running social media campaigns and contests with call to action to drive conversions or transactions e.g. #contests on twitter, facebook, video making contests, Quizzes to drive app downloads

- Implement a proactive strategy for capturing customer online reviews. Monitor online ratings and respond accordingly.

- Devising strategies to drive online traffic to Web/App.

- Managing online brand and product campaigns to raise brand awareness.

- Responsibility for planning and budgetary control of all digital marketing

- Devise and execute social media marketing strategies targeted at acquiring new and qualified traffic and Increase visibility of brand

- Strategize and execute paid social campaigns for the brand

- Competitor analysis, Industry and Market research to implement the right strategy and practices

- Initiate SEO, SEM and PPC strategies to execute marketing plans and achieve desired objectives.

- Monitor Google Analytics, create and track KPIs, identify key trends, report on progress and proactively provide solutions for improvement.

- Display in-depth knowledge and understanding of Social Media platforms, their respective participants (Facebook, Twitter, YouTube, Instagram, Pinterest, etc.) and how each platform can be deployed in different scenarios.

- Manage paid advertising campaigns on channels like Google AdWords, Facebook Ads, etc.

- Closely work with SEM, Facebook Ads experts to acquire qualified traffic for website

Kindly Fill Up The Below Details along with your updated CV :

Total Experience In Digital Media :

Experience In Mobile Marketing :

Any Knowledge Of Mobile Analytic Tools :

Current CTC :

Expected CTC :

Notice Period :

Reason For Job Change :

Reporting To :

Location :

Poonam
7718828664