Manager - Digital Marketing - Personal Care Products

The incumbent will be responsible for developing and executing the digital marketing agenda for JKHC. Management of companies social & digital assets (facebook-twitter-web-instagram), developing category digital marketing plan for achievement of revenue targets, development of digital marketing plan for E Commerce and development of own E Commerce platforms (if any) would encompass the role

- Apart from this the incumbent will also play a key role in coordinating with the group digital resources of Raymond for alignment and cross leveraging platforms across group.

- Social Listening, Tracking Consumer Trends, Generating Insights that could be used in - Innovation- or - Communication Development- will be the third area of responsibility of the role.

Key Accountabilities :

- Management of companies social & digital assets (facebook-twitter-web-instagram)

- Developing category digital marketing plan for achievement of revenue targets

- Development of digital marketing plan for E Commerce

- Development of own E Commerce platforms (if any) would encompass the role.

- Social Listening, Tracking Consumer Trends, Generating Insights that could be used in - Innovation- or - Communication Development- .

Role Dimensions :

Financial Dimensions :

- Revenue

- Gross Margin

- ASP

Non-Financial Dimensions :

- Brand Management

- Communication Development

- Media Strategy

Role Complexity [E.g. Location, Industry dynamics etc] :

- Cross Functional Coordination

- External Vendor Management