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Managing Partner at Kairos Consulting India
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Manager - Digital Marketing - Media & Acquisition - BFSI (1-7 yrs)
Company: Private Sector Bank
Role: Manager: Digital Marketing - Media & Acquisition
Grade: Manager
Location: Mumbai
Candidate Requirements:
- The candidate should have atleast 1 to 6 years of relevant experience in digital marketing post a MBA in marketing from a tier 1/2 institute
- (S)he will be responsible for increasing business through paid search and other digital marketing initiatives. Accountable for delivering against monthly, quarterly and yearly goals and forecasts.
Job Description:
- Responsible for managing paid search and other digital marketing programs for various product categories
- Good understanding of email campaigns, tracking and optimizing metrics
- Understanding and experiment with new digital marketing platforms
- Ensure revenue, budget, ROI, and other business goals are met
- Analyze industry trends, and competitive landscape to exploit expansion & optimization opportunities
- Optimize keyword coverage, keyword bids, account structure, and ad copy
- Analyze user behavior on landing pages and conversion funnels using web analytic tools
- Design and execute A/B tests on landing pages to optimize performance of landing pages
- Collaborate with the other marketing channels to exchange data observations & learning
- Partner with Creative, Business and Marketing teams to enhance conversion funnels
- Manage relationships with agencies and other vendors
- Utilize web analysis tools and metrics to analyze the results of marketing programs
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
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