Manager - Digital Marketing

- Strategizing, Designing and Implementing of an end to end Digital Marketing plans and campaigns in order to meet acquisition targets of on-boarding users on EdCast provided platforms.

- Increase online leads and grow brand visibility through the development of multi-channel and multi-phase online campaigns which includes Facebook, LinkedIn, Twitter, Email marketing and other possible channels of marketing.

- Creating Marketing materials with the help of design team which include Ads, Sponsored Updates, Infographics, Banner Ads, Interactive HTML Emails and Market Research documents by exploring several Modern Marketing Tools and Platforms.

- Carrying out A/B testing and Multivariate testing on a frequent basis to unlock greater User Experience, get the deep understanding of online User Behavior, to ensure cost effectiveness of the Internet Marketing Budget and multiply Digital Marketing ROI.

- Monitoring and Analyzing website metrics including the number of Acquisitions, Time on Website, Bounce Rate, Page View, Time on Site per Page and Conversion Ratio for the web-leads through Google Analytics.

- Implementing Automated and Manual Email Marketing follow-up strategies using MailChimp other email marketing tools for both B2B & B2C prospects and converting them into Revenue and registered/active users respectively.

- Engaging users and leads through different channels that lead to higher engagement, repeat Business and Customer Referrals.

- Responsible for Website Administration, managing and updating a website on a regular basis using Content Management System - WordPress.

Ideal Candidate :

- 4-5+ Years of experience in digital marketing.

- Good understanding of the online publisher and monetization ecosystems.

- Strong analytical skills and data-driven thinking.

- Experience of working in edtech/consumer facing startup/SMB(Optional)

- MBA Marketing is plus. (Optional).

About the company :

- EdCast is a silicon valley based startup, started in Stanford, backed by Softbank. It is one of the fastest growing company in the knowledge sharing space and EdCast provide a knowledge sharing platform designed to work with LMS to give managers and employees an instant voice in creating and sharing their skills with everyone.

- EdCast offers a platform to Corporates/Enterprises to upgrade their employees with new skills and educate their customers in their products/ services and work with HRs and learning heads of the organizations. EdCast platform helps companies to decrease turnover and boost employee engagement.

- EdCast has come up with some really path-breaking new capabilities which are revolutionary in informal/social learning space and consider itself at the early stage of inflexion point where the revolution in social/peer-to-peer learning space is going to happen. EdCast has partnered with multiple Fortune 500 companies.

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