Manager - Digital Marketing - Internet/Online

Responsibilities :

- Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns

- Design, build and maintain our social media presence

- Measure and report performance of all digital marketing campaigns, and assess against goals

- Identify trends and insights, and optimize spend and performance based on the insights

- Collaborate with internal teams to create landing pages and optimize user experience

- Collaborate with agencies and other vendor partners

- Evaluate emerging marketing technologies. Provide thought leadership and perspective for adoption where appropriate

Requirement :

- MBA degree in marketing or a related field

- Proven working experience (atleast 3 years) in digital marketing

- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns

- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

- Experience in optimizing landing pages and user funnels

- Solid knowledge of website analytics tools (e.g., Google Analytics), Working knowledge of ad serving tools

- Experience in setting up and optimizing Facebook and Google Adwords campaigns

- Strong analytical skills and data-driven thinking

- Up-to-date with the latest trends and best practices in online marketing and measurement.

Job Overview :

- Looking for candidates who live and breathe digital marketing!

- We are looking out for a Digital Marketing Manager to join HELPI, and develop, implement, track and optimize our digital marketing campaigns across digital channels.

- Preference for candidates from premium colleges with 3 years experience in Digital Marketing preferably in eCommerce domain.