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15/01 Aanchal Baheti
Senior HR Consultant at MasterMind Strategic Solution Pvt. Ltd.

Views:36667 Applications:446 Rec. Actions:Recruiter Actions:55

Manager - Digital Marketing - HairCare (3-5 yrs)

Mumbai Job Code: 412771

ROLE: Digital Marketing Manager- Hair Care

LOCATION: Mumbai

JOB DESCRIPTION :

- Brand Management - Develop and implement short term and long term strategy for the Brand.

- Maintain & control advertising and promotion budgets.

- Agency interaction, liaison with creative, media and digital agencies on a regular basis to move the brand in the designated direction.

- Identify, develop, innovate and execute timely, cost effective communication ATL and BTL.

- Manage, create and release PR articles for awareness of the new product category.

- Strong understanding of the digital marketing and social media management and monitoring.

- Preference will be given to candidate with strong understanding of online marketing channels/ digital marketing/ marketing communications programs- user demand/ acquisition, SEO/SEM, PPC campaigns, Social Media campaigns etc.

- Understanding of international markets is an advantage.

- Develop and manage Content marketing strategy.

- New Product Development complete ownership of NPD process, from conceptualization to launch and further extending the brand.

- Competitive Intelligence & Analysis - Gather and analyze customer insight.

- Sales and retail channels (online and offline) management.

KEY SKILLS :

- Understanding/Appreciation of marketing such as customer segmentation, brand and product management, brand communication, promotions, market research, etc.

- Ability to handle multiple, concurrent projects and initiatives.

- Outstanding verbal and written communication skills.

- Self-starter and learn new skills quickly on the job.

- Driven, team player that is motivated to take responsibility and ensure successful outcomes across activities.

EDUCATION : Graduate in any branch of Science with MBA Marketing. Digital Marketing knowledge is essential.

EXPERIENCE : Minimum 3 YEARS IN MARKETING AND BRANDING of a retail consumer product. Personal care experience is an advantage.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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