Chat

iimjobs

jobseeker Logo
Now Apply on the Go!
Download iimjobs Jobseeker App and get a seamless experience for your job-hunting
25/04 Akshay Datt
Founder at Unnati

Views:20293 Applications:330 Rec. Actions:Recruiter Actions:26

Manager - Digital Marketing - Edutech Conglomerate (1-4 yrs)

Delhi/NCR/Noida/Gurgaon Job Code: 444467

Our client is a growing Edu-Tech corporate that offers diversified and integrated technology-enabled education products, services, content and infrastructure. Led by a team of highly qualified professionals including IIT-IIM alumni, with a passion for excellence in education, the firm is focused on shaping the lives and careers of many students.

- The firm has a diversified and integrated technology-enabled approach to education and has established itself as a recognized brand in the education sector.

- They operate across a broad spectrum of segments in the education industry, including Test preparation and training services, Publishing and content development, Vocational training programs implemented under Government schemes in various states across India and also run a K-12 school chain

The company is a publicly listed entity headquartered in Delhi.

As the Digital Marketing Manager, you will be responsible for planning, designing, executing and tracking the performance of online marketing campaigns on google adwords, facebook and other social networks. The other responsibilities will include:

- Brainstorm new and creative online marketing campaigns

- Create compelling content for the campaigns in the form of infographics, key words, articles, blogs, headlines, pictures etc.

- Design, build and maintain our social media presence

- Collaborate with internal teams to create landing pages and optimize user experience

- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

- Optimize visibility on Search Engines through PPC campaigns/sponsored links

- Plan, execute, and measure experiments and conversion tests

- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

- Collaborate with agencies and other vendor partners

- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Candidate Profile :

- Proven working experience in digital marketing

- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

- Should be able to think of creative taglines and creatives

- Should be able to measure and justify the ROI of the campaigns

- Should have a contemporary thought process and an understanding of the trends, likes and lingo of the current generation

- Solid knowledge of website analytics tools

- Working knowledge of ad serving tools (e.g., DART, Atlas)

- Experience in setting up and optimizing Google Adwords campaigns

- Working knowledge of HTML, CSS, and JavaScript development and constraints

- Strong analytical skills and data-driven thinking

- Up-to-date with the latest trends and best practices in online marketing and measurement

Experience : 1 to 4 years

Annual CTC: Rupees 8,50,000 to 15,00,000

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

Add a note
  • Apply
  • Assess Yourself
  • Save
  • Insights
  • Follow-up
Something suspicious? Report this job posting.