Manager - Digital Marketing - Automotive

Basic Functions: Primary purpose of the Job & major expected results:

- Executing digital strategies and recommendations including user experiences, information architectures, interactive B2C marketing, corporate web site, online lead generation and content strategies.

- Brand Positioning: Study consumer need gaps, study competitive landscape, define space, product USP and build a single minded proposition for the company brand, monitor brand health through research agencies in order to create brand awareness amongst consumers and achieve volume sales targets

- Marketing Support : Provide marketing support to the zonal offices, fleet sales

- Budgeting: provide input in preparing annual marketing budgets and financial plan for budget spends for respective brand.

Job Responsibilities: (Include Task and activities performed by the position)

- Strategize, optimize, and manage content on the website

- Develop a global digital marketing road map to support brand building & lead generation

- Provide regular reporting for website and online marketing initiatives, using internal data sources, WebTrends and Google Analytics

- Coordinate social media activities by actively engaging in consumer and industry blogs, video sharing, online chats, etc., messaging and increased brand awareness resulting in increased traffic to our websites

- Analyze data, determine insights, and develop recommendations to optimize the user experience.

- Track and measure online advertising and promotional programs

- Design test strategies and creative to optimize results

- Manage SEO & SEM (organic and paid) projects

- Keep abreast of industry trends and opportunities

- Manage digital agency

- Design and implement a digital strategy to Drive brand visibility and salience using the digital space (web and mobile)

- Drive customer acquisition through digital media

- Manage the corporate website and content updation.

- Use web analytics to monitor web traffic

- Optimise digital spends to ensure maximum ROI