Chat

iimjobs

jobseeker Logo
Now Apply on the Go!
Download iimjobs Jobseeker App and get a seamless experience for your job-hunting
23/09 Payal
Partner at Premier Consultants

Views:2196 Applications:137 Rec. Actions:Recruiter Actions:0

Manager - Digital Marketing (6-10 yrs)

Mumbai Job Code: 166531

- Manage customer research, derive customer insights and position for various segments

- Design and Implement 360 degree integrated marketing communication for product launches

- Create promotional & seasonal campaigns to achieve sales objectives

- Launched the program post extensive customer research with a 360 degree marketing plan including ATL (TVC, Radio, Outdoor), BTL (Branch visibility, BTL Activations), digital marketing and social media marketing campaign

- Designed customer life cycle management system for the program and use of innovative marketing tools to increase customer awareness & participation in the program (digital and app)

- Managing the annual marketing budget

- The role incumbent has to closely work with IT, PDQ, PC product team, ERM and external partners (Brokers, banks, other integration partners and digital agencies) to Operate with clear objective to over achieve annual budget.

- Ensure new integrations, website revamp and other key projects are delivered on time and deliver incremental business growth with respective e-Biz teams

- This position operationally manages e-business on day to day basis. All media campaigns, lead management, team coordination and reporting are some of the key responsibilities managed by this resource

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

Add a note
  • Apply
  • Assess Yourself
  • Save
  • Insights
  • Follow-up
Something suspicious? Report this job posting.