Manager - CRM & Email Marketing - Retail/Health & Wellness

- Implement third party tools in setting up CRM strategy for the company.

- Usage of marketing analytics tools for analysing marketing program and coming up with plans to keep retention levels high using messaging channels.

- Customer acquisition via Email, SMS, push notifications and other possible messaging channels.

- Use and manage third party tools available for automation and superior quality messaging.

- To constantly improve RoI from these channels.

- Improve retention rate and increased Revenue from this channel.

- RoI and repeat rate from this channel is as per business requirements.

- Track, maintain and improve RoI from individual campaigns.

- 3+ years- experience in Online marketing.

- Proven excellence in customer acquisition and concepts of all facets of Email Marketing, SMS marketing, push notifications and other modes of reaching customers.

- Experience in retail industry, health and wellness industry is good to have.

- Certifications that show interest in Online marketing is a plus.

- Experience with technical integrations for various ad networks and tracking tools is desired.

- Mail Chimp, icubes and similar tools for managing email marketing, automating messaging based on data analytics.

- Salesforce and similar tools for Customer-Relationship-Management.

Salary offered: 7 - 10 LPA