Manager - Consumer Insight - BFSI

Position Overview:

Consumer Insights Function:

- Consumer Insights team works with a clear mandate to deliver Insights into consumers, brands, products & markets. Insights are derived from analysis and synthesis of the right market research and other information / data sources to provide deep understanding, opportunity identification and springboard for action.

Job Summary/Accountability:

- Build and drive culture of insights based decision making

- Strong analytical bent of mind to layer research findings with internal business metrics/analytics for actionable business outcome

- Interaction with Pan - bank stakeholders (Business units) to understand the business requirement and drive appropriate research solution

Work Experience:

- Ideal candidate should have 5-7 years of experience at agency and/or client side managing consumer research.

- Well versed with quantitative research tools & methodology

- Exposure to Qualitative research tools & techniques an added advantage

- Excellent communication skills

Major Deliverables:

- Identify & fulfill research needs for key business verticals (Marketing /Product/Service Quality/Customer service)

- Ensure comprehensive research brief articulating business/research objectives & expected deliverables/outcomes

- Suggest best form of research taking into account business objective, expected outcome, time-lines & commercials

- Share research findings with stakeholders to help derive the plausible next steps

- Layer the Internal transaction metrics with softer aspects of consumer understanding to drive business actionable - forward integration to get an integrated view on What , Why & now what

- Work cohesively with cross functional teams to understand ongoing business imperatives and the impact of consumer Insights initiatives towards delivering tangible business value

- ROI Assessment studies to understand the impact of business intervention

- Product Tests / Concept Test - Work closely with stakeholders to translate business specs to consumer facing stimulus

- Data lead decision making by linking consumer surveys with Analytics for a holistic impact analysis

- Support cross functional organization imperatives to gain insights/quick fixes on tactical business questions

- Ensure consumer understanding /Insights are disseminated at appropriate forums for higher stakeholder involvement - Circle/Branch /Marketing meets

- Identify suitable agencies based on research requirements

- Managing research partners to ensure quality & timely outputs

- Work closely with agency as partners to ensure clear understanding of objectives from the research