Discipline - Marketing
Subsector - Direct Marketing
Location - Mumbai
About our Client: Our client is a leading bank offering a wide range of financial services across Investment Banking, Corporate Banking, Markets and retail Banking. With a strong focus on strengthening their consumer banking presence in India, they are looking to hire a BTL Manager to manage to manage and support fast expansion plans in Mumbai.
Job Description: Reporting into the Marketing Lead for Consumer Banking, your responsibilities will include:
Marketing:
- Develop - leads generation campaign' with measurable call-to-actions
- Identify 'unconventional communication media' with segmentation approach to reach-out to under-serviced market segments
- Convert serious business pitch in to highly engaging audio-visual multimedia content with use of informality & humor in communication to educate targeted prospects
- Revamp all forms of communication & content at all customer touch-points
- Create marketing campaigns to improve referrals, renewals and up-sell to existing customers
Sales Conversion & Leads Generation:
- Establish & head a national leads generation team to deliver marketing content directly to prospects
- Convert leads to profitable sales through phone sales teams, website and field sales force
- Accountable for budgeted revenue targets, sales conversion and leads generation volumes
The Successful Candidate:
- You will have 8-12 years of post qualification experience in a BTL/Direct Marketing role with an MNC player.
- You will come with a full time MBA preferably from a premier B-School.
- You will have managed end to end BTL activities including strategy and execution in your prior engagement
What's on Offer : This is an excellent opportunity to work with a fast growing bank in a managerial role in a consumer banking setup. Market leading compensation + performance driven bonus for the right candidate
The Apply Button will redirect you to Michael Page's website. Please apply there as well.
Didn’t find the job appropriate? Report this Job