Founder at Vyas Consultants
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Manager - Branding - FMCG (5-8 yrs)
Job description :
- Developing and deploying Brand Marketing Plans which includes identifying key brand issues and opportunities along with executing them.
- Prepare the marketing budget keeping the A/S at optimum level
- Develop media mix and media vehicle mix maintaining an optimum balance
- Developing ATL plans & creating communication elements together with creative, media and Internal stakeholder teams.
- Handling customer insights to build successful in-market activations
- Category Sizing, Competition Benchmarking, P&L
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