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Consultant at CareerNet Technologies
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Manager - Branding - FMCG (1-3 yrs)
Customer understanding :
Be the voice of the customer internally
Understand needs - even those that the customers themselves may not realize
Stay on top of changing trends and strategic priorities through in-depth data analysis to predict customer behaviour
Pricing :
Develop the right pricing policy - identify opportunities for giving customers value through intelligent and limited discounting
Use discounting to drive portfolio mix and achieve strategic goals
Merchandising ;
Develop and execute plans to showcase the right products
Identify cross-selling and upselling opportunities
Own the customer experience in the category - make navigation, discovery easier. Save the customer time
Identify the parameters customers use to make decisions and ensure catalog richness
Marketing :
Work with marketing to identify the best RoI initiatives to build awareness and encourage trial across channels - SEM, SEO, TV Commercials, etc.
Understand SEM, SEO and E-mail marketing - identify the right keywords, reduce SEM costs while increasing conversions of website visits to orders
Promotions :
Create promotions to drive revenue, margins, etc.
Own both creation and execution of promotions calendar including special occasions (Diwali, Valentine's day, etc.)
Work with buying and inventory planning teams to reduce inventory where needed
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