One of the leading manufactures high-performance world-class radials for a wide variety of vehicles & tyres looking for following professional:-   Title :- Brand Manager "ONLY FROM OTR OR FARM BACKGROUND"  Location - Mumbai   Exp 3-7 yrs  Qualification - MBA/PGDM (B.E + MBA/PGDM would be an added advantage)  CTC - 15 lacs p.a- 18 Lacs p.a  KEY RESPONSIBILITIES: Applicable for both Domestic and International   1. Technical Knowledge  Should have knowledge on technical know-how on tyres and be able to have fruitful discussion with R&D team.  Work with R&D and Service team and value add on product development  2. Brand Strategy - Product & Mother Brand  Participates in Business Plan development  Create brand strategy document with 3 and 1 year time horizon in line with priorities  Drive brand architecture work with Creative Agency  Creates annual action plans using the full marketing mix to implement brand strategy   3. Media Planning  Creates an effective media plan to support brand building initiatives and sales growth  Develops high quality briefs for agencies in line with brand strategy and product segment priorities  Evaluates media plan from agencies to deliver on targets  4. Brand creative output management  ATL/BTL & Creative agency management  Point of Sales and other materials creative development  Lead the Digital initiative and execution for the brand and the company  Manage and support events for various launches and other related activities  5. Marketing Analytics and Research  Work with research partners to continuously upgrade consumer learnings for product and brand strategy  Analyses and uses market (industry) and consumer researches to identify short and long term risks for the brand  Creates regular marketing reports  Interested candidate can send their updated resume with current CTC.  Sandhya Merala Manager- Talent Aquisition

Mumbai

Manager - Brand - Radial Manufacturer  

Manager - Brand - Radial Manufacturer   ,Job Description for Manager - Brand - Radial Manufacturer   in Park Business Consultants in  Mumbai for (3-7) years of experience. Apply Now!

Job Description for Manager - Brand - Radial Manufacturer   in Park Business Consultants in  Mumbai for (3-7) years of experience. Apply Now!