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29/07 HR
HR at Michael Page

Views:1726 Applications:88 Rec. Actions:Recruiter Actions:0

Manager - Brand Insights - Pharma/Healthcare (6-8 yrs)

Hyderabad Job Code: 242092

Brand Insights Manager

Discipline - Marketing

Subsector - Brand / Product Management

Location - Hyderabad

About our Client - Our client is is a European pharma MNC and one of the largest healthcare companies in the world. Being market leaders in the product segment they enter into, they are looking to hire a Brand Insights Manager for a specific brand and this position comes directly under their Global Brand Services team.

Job Description - Management - Partner with Global Program Team (GPT)/Global Brand Team (GBT) to provide strategic insights that shape/develop program/brand strategy -

- Drive comprehensive outside-in strategic perspective bringing value adding insights on patients, customers, competitors, payers and regulators

- Integrate research, intelligence, analytics and intuition to generate insights that enable fact based decision making

- Lead IPS Situational Analysis including Unified Patient Journey, development and alignment of Strat Planning assumptions and forecasts

- Support key development decision points (DDP, FDP) with commercial market opportunity assessment, positioning, segmentation for products in new indications -

- Design and plan all facets (key Business and intelligence Questions) to enable execution of market research, competitive intelligence and analytics based on a sound understanding of the research tools, techniques and datasets

- Bring localized insights into World Wide Brand / Program strategy by collaborating with Regions/CPOs

- Enable assessment of risks and opportunities in IPS and Strat Plan

- Engage with broader (internal and external) stakeholders to understand and bring insights into treatment pathways, incentives/money flow, market access etc. -

- Define deliverables and manage timelines from other members of the Global Business Services teams -

- Manage external vendors / budget and measure performance against KPIs -

- Ensure Compliance to key processes across all activities with customers/ patients

- People Management - Supports the Global Brand Services culture which is inclusive, proactive, respectful, change agile, innovation/creativity and results driven with a strong customer service focus.Actively supports the continuous improvement mindset in the organization

The Successful Candidate - Reporting into the Brand Insights Leader :

Education : Masters / Graduate degree in Medical/Business/Pharma/Science Experience/Skills:

- Fluency in English, superior written composition skills

- Sound understanding of therapeutic disease area -

- 6-8 years relevant experience acquired at pharmaceutical companies and /or strategic, marketing, or health care consultancy companies.

- Experience in either Market Research/Brand Management/Analytics with a leading pharma company/ solution provider required

- Superior analytical skills high comfort in using tools (eg Excel) to analyze and visualize data via standard tools/charting methods; ability to effectively present and defend analyses -

- Project Management Excellence in facilitation of international, cross functional teams within a high matrix environment -

- Proven teamwork and collaboration skills

- Demonstrated ability to manage multiple projects simultaneously

What's on Offer :

- An attractive compensation along with a chance to be a part of a global team and work closely with strategic marketing leaders in the healthcare industry.

The Apply Button will redirect you to Michael Page's website. Please apply there as well.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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