Responsibilities:
- Develop web marketing strategy and manage web resources to increase web traffic, entrepreneur inquiries for fund raising,
- Drive all digital and social media presences to meet business needs and objectives.
- Ensure consistency in design and messaging across all communications.
- Manage partner relationships and drive synergies with key startup and investor communities
- Drive success for digital marketing efforts through SEO, SEM, web analytics and social media monitoring.
- Owns the development of value propositions, core content, marketing, and -marketing / communication strategies .
- Identify and execute breakthrough marketing activities
- Manage the on ground event related vendor relationships to ensure quality, timeliness and cost-effectiveness of deliverables.
- Work closely with the team and PR agency
Key Criteria:
- 5-7 years- experience ideally having worked on all elements of the communications - offline, PR and digital marketing (social media, mobile campaigns, etc)
- Planning and evaluating campaigns and programs
- Familiarity with, Social Media (Twitter, Facebook), Web analytic tools etc.
- Excellent written & verbal communication skills in English, and ability to create excellent content
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