Job Title: Manager - Brand & Acquisition Marketing  Location: Mumbai  Company:one of the largest BFSI clients 		 		 Job Description:  - Category Brand Management & Customer Acquisition Marketing  - The incumbent will be responsible marketing of 1-2 categories and will develop the Growth & Marketing strategy, planning and execution of brand agenda for the same.   - He/She will report into the AVP Marketing to develop the marketing strategy for the category/ies, products and campaigns and will work in close co-ordination with stakeholders across marketing and business like Products, Channels, Research, Digital and PR teams to deliver the brand and business objectives  - Overall ATL Campaign Planning (Planning, Budgeting, Calendar Finalization and Innovations) and product marketing to deliver the category objectives and monitoring/reporting the same  - Monitoring and reporting market, competition and consumer behavior with view to incorporate the same into communication planning and development   - Maintain / Enhance Brand Awareness and Equity score for the category and hence overall brand  - Enhance brand differentiator through category initiatives  - Provide Campaign development support to teams (Product, Channel/ Experiential Marketing, Campaign and DBM teams etc)  - Campaign Implementation	  - Ensure alignment of creative agency to brand essence  - Development and testing of creative, communication concepts and routes  - Ensuring alignment and relevance of all creative / communication to customer needs   - Campaign Implementation: Coordination with Creative, Media & Online Agencies  - Ensuring creative / communication deliver on brand objectives  - Adherence to Campaign and Media deadlines  - Campaign Execution - Monitoring & Supervision - Quality & Accuracy  - Innovations on new media  - Agency Relationship / Vendor / Internal Dept. Management	  - Adherence to operational processes   - Adherence to accounting (billing & payment) processes  - Overall Agency & Vendor Management & Performance  - Knowledge of all processes for Brand, Accounting, Risk, Audit and compliance  - Follow all laid down processes and compliance norms (Internal & External)  - Spends and Provisions Tracking & Reporting  Experience:	 	 - MBA from premier B-School  - With 3 years experience  - Should have handled brand management & product marketing, preferably in financial services. Exposure to large media campaigns (both from creative and media aspect)  - Clarity in thought and a good grasp of brand related concepts, strong execution skills, ownership and drive to push cross- functional initiatives, good communication & interpersonal skills, ability to appreciate creative with a keen eye for detail.  Nidhi

Mumbai

Manager - Brand & Acquisition Marketing - BFSI 

Manager - Brand & Acquisition Marketing - BFSI  ,Job Description for Manager - Brand & Acquisition Marketing - BFSI  in Its All About People Pvt. Ltd. in  Mumbai for (2-4) years of experience. Apply Now!

Job Description for Manager - Brand & Acquisition Marketing - BFSI  in Its All About People Pvt. Ltd. in  Mumbai for (2-4) years of experience. Apply Now!