MakeMyTrip.com - Senior Executive/AM - Mobile Marketing

Core responsibility:

To support the Performance Marketing Manager in planning, implementing, analyzing, developing and optimizing Makemytrip's mobile performance marketing campaigns.

Responsibilities:

- Responsible for driving New User Acquisition & Revenue for Makemytrip via Paid Online Channels (predominantly Ad Networks, Affiliates, Google & Facebook)

- Track and optimize activity to increase the ROI from paid acquisitions through attribution tracking tools.

- Ensure that all campaigns are planned, tracked and operate towards specific business and growth objectives. Measure and optimize on performance - ROI, retention, engagement etc

- Plan and manage the budget to achieve optimum ROI per acquisition.

- Create and maintain metrics reports to showcase the health of the campaigns.

- To devise, implement and run innovative campaigns across campaigns in line with budgets

- Manage strong business relationships within the digital ecosystem. Understand and manage dynamics to drive best practices in this function.

- Stay up-to-date with digital marketing trends and potential new channels and strategies, including updates on attribution, programmatic media buying, social media acquisitions.

Role requirements:

- 2 - 4 year's experience in Digital / Online Marketing at an Ad network or in the ecommerce space

- Experience in managing multiple advertising agencies, networks, affiliates & partners.

- Knowledge of performance marketing tracking tools MAT/Appsalar/Appsflyer and analytics tools Omniture/Mixpanel/Google Analytics Premium

- Advanced skills in excel, knowledge of powerpoint and slide building

- Analytical, with the ability to interpret information, news, data and research quickly

- Mobile ecosystem knowledge