- Identifying and implementing strategies for increasing site traffic through PPC marketing strategy  - Managing Ad Campaigns on the major search engines like Google, Yahoo, and MSN.  - Responsible for keyword research, Account/Campaign structuring, bid management, and tracking for key performance indicators.  - Handling bid management software, click fraud detection and web analytics  Improvement of volume and cost delivered through search campaigns by:  - Performing regular account management activities  - Driving keyword expansion  - Improving account structures  - Optimizing of quality score, landing page , Ad copy and bid optimization  - Developing strong objective sets for campaigns based on business intelligence  - Working closely with organic search team to ensure knowledge sharing as well as overall search (paid and organic) optimization  - Development of search marketing strategies for market entry and penetration for the existing and new international markets footprint for Make My Trip  - Manage Relationships with Search Engine Partners  - Stay on top of current search engine news, trends, Pay per click practices, and emerging items of interest  - Report on the overall SEM health of our web properties and rolling up SEM reports in a meaningful way  - Account Analysis report to differentiate performing campaigns from non performing campaigns drilled down to keyword level  - Coordinate between Tech. / Dev. team, UI - Website Design, Content, Product and QA teams and make sure to have handshake between these departments  - Support to the Collaborating LOB by taking ownership of the project undertaken  Desired Profile:  Education: Bachelors in Engineering or a Quantitative/Analytical stream

Delhi NCR

MakeMyTrip.com - Search Engine Marketing 

MakeMyTrip.com - Search Engine Marketing  ,Job Description for MakeMyTrip.com - Search Engine Marketing  in MakeMyTrip.com in  Delhi NCR for (2-5) years of experience. Apply Now!

Job Description for MakeMyTrip.com - Search Engine Marketing  in MakeMyTrip.com in  Delhi NCR for (2-5) years of experience. Apply Now!