MakeMyTrip.com - Manager/Deputy Manager - Search Manager - Online Marketing - SEO/SEM

Job description: Search Manager (SEO/SEM)

Manager/Deputy Manager - Marketing - Search

Location: Delhi/NCR/Gurgaon

Core Purpose Of The Job :

- Responsible for driving revenue and ROI through Search., Organic and Paid.

Areas Of Responsibility :

- Identifying and implementing strategies for increasing revenue and transactions through PPC marketing channels.

- Implementing strategies for increasing site traffic through organic search listings

- Managing Ad Campaigns on major PPC / Meta and affiliate platforms such as:

Google, Bing

Google Hotel Price Ads

- Responsible for bid optimization, portfolio selection to deliver Revenue targets and ROI on Ad spend

- Develop pricing recommendations and drive it through the Pricing team

- Find opportunities to leverage data mining techniques to drive ROI of ad spend

- Manage relationships with marketing channel and drive them for actionable insights

- Co-ordinate between Tech and Product to drive conversion improvement tactics

- Management reporting, oversee MIS reporting

- Prepare strategy and performance update presentations

Desired Skills and Experience :

- Educational Qualification: MBA/B.E degree or equivalent degree in quantitative field

Relevant Experience :

- Business Analytics, Marketing Analytics

- Knowledge and experience in PPC & SEO for at least 3 years is a must

Competencies Required :

Functional Competencies :

- Advanced skills in Excel

- Hands on and high familiarity with SQL

- High level knowledge of XML, scripting etc.

- Knowledge of powerpoint and slide building

Behavioural Competencies :

- Communication Skills written and verbal

- Team player

- Positive attitude and flexibility

- Critical thinking and constructive debating