MakeMyTrip.com - Manager/Deputy Manager - Online Marketing

Core Purpose of The Job:

Responsible for driving scale and ROI on display remarketing channels (google, Facebook, 3rd party platforms) for all lines of business. Develop business plans, revenue projections and deliver against it.

Areas of Responsibility:

- Execute remarketing campaigns across devices (desktop, msite and app)

- Leverage data and analytics to deliver strong marketing efficiencies.

- Monitoring, Tracking and optimizing campaigns to ensure business deliveries.

- Roll out monthly media plan for Display and Manage media buying for campaigns.

- Test new platforms, features and optimization methods.

- Coordinate between Tech and Product to drive conversions

- Regular coordination with internal stakeholders with performance reporting.

Desired Profile

- Educational Qualification: MBA/B.E degree or equivalent degree in quantitative field from a tier 1 institute

- Business Analytics, Marketing Analytics

- 3-5 years digital marketing experience with at least 1 year of experience in desktop/mobile/app retargeting.

- Working knowledge of Advanced Excel skills (VB etc), Exposure to various tools of web analytics (GA, Omniture etc.), HTML, Javascript (Tags, basic level coding).

- Analytical bent of mind and good presentation skills

- Excellent team player with good written and verbal communication skills.