Core Purpose of The Job : Responsible for driving scale and ROI for display remarketing and/or meta channels (google, facebook, tripadvisor, HPA, trivago). Develop business plans, revenue projections and deliver against it. Co-ordinate across cross functional teams and manage key stakeholders. Candidates with hands on experience of catalog/feed based bid management solutions will be preferred. Areas of Responsibility : - Execute remarketing/meta campaigns across devices (desktop, msite and app) - Leverage data and analytics to deliver strong marketing efficiencies. - Devising and executing bidding strategies for meta channels (HPA, Tripadvisor, Trivago) - Monitoring, Tracking and optimizing campaigns to ensure business deliveries. - Test new platforms, features and optimization methods. - Co-ordinate between Tech and Product to drive conversion optimization - Regular co-ordination with internal stakeholders with performance reporting. Desired Profile : - Educational Qualification: MBA/B.E degree or equivalent degree in quantitative field from a tier 1 institute - Must have a strong grasp of numbers and be comfortable with quantitative analyses and simple statistics. - Hands-on experience with catalog based bid management strategies/tools or feed based dynamic retargeting on channels like facebook and google is desirable. - 5+ years digital marketing experience with at least 2-3 years of experience in desktop/mobile/app retargeting/meta channels eg. HPA, PLA, Tripadvisor. Preference to be given to candidates with prior experience of working with retargeting partners like facebook, google, criteo etc. - Working knowledge of Advanced Excel skills (VB etc), Exposure to various tools of web analytics (GA, Omniture etc.), HTML, Javascript (Tags, basic level coding). A tech/development background will be an added advantage. - Excellent team player with good written and verbal communication skills.

Gurgaon/Gurugram

MakeMyTrip - Manager/Senior Manager - Online Marketing - Performance Display Marketing - IIM/ISB/MDI/FMS 

MakeMyTrip - Manager/Senior Manager - Online Marketing - Performance Display Marketing - IIM/ISB/MDI/FMS  ,Job Description for MakeMyTrip - Manager/Senior Manager - Online Marketing - Performance Display Marketing - IIM/ISB/MDI/FMS  in Go-MMT in  Gurgaon/Gurugram for (5-7) years of experience. Apply Now!

Job Description for MakeMyTrip - Manager/Senior Manager - Online Marketing - Performance Display Marketing - IIM/ISB/MDI/FMS  in Go-MMT in  Gurgaon/Gurugram for (5-7) years of experience. Apply Now!