The incumbent will oversee paid search campaigns for all major line of businesses on Google and Bing. He/She will manage the paid search budget and work with the relevant business team in order to maximize ROI, drive traffic, and customer acquisition.  Responsibilities  - Ownership of the overall traffic delivery and customer acquisitions across major line of businesses  - Spearhead planning exercise involving cost and traffic projections   - Conceptualize tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns  - Collaborating closely with product/revenue team to maximize ROI on the paid campaigns  - Launching periodic experiments with clear success/failure metrics; for all major line of businesses  - Ensuring implementation of automation projects/new betas (by Google/Bing) for driving business growth  - Identifying opportunities for automation and creating roadmap for the same in conjunction with data science team  - Being aware of the search competitive landscape and taking strategic calls in accordance with the same  Requirements  - Proven SEM experience and success managing PPC campaigns across Google and Bing  - Well-versed in performance marketing, conversion, and online customer acquisition  - Up-to-date with the latest trends and best practices in search engine marketing  - In-depth experience with bid management tools (e.g., AMO, Conversion Optimizer, Click Equations, Marin, Kenshoo, Search Ignite)  - Experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)  - Strong analytical skills   - Excellent verbal and written communication skills  - Familiarity with A/B and multivariate experiments  - MBA from tier 1 college  - 6-8 years of relevant experience

Gurgaon/Gurugram

MakeMyTrip - Head - Search Marketing - IIM/MDI/ISB 

MakeMyTrip - Head - Search Marketing - IIM/MDI/ISB  ,Job Description for MakeMyTrip - Head - Search Marketing - IIM/MDI/ISB  in Make MyTrip in  Gurgaon/Gurugram for (6-8) years of experience. Apply Now!

Job Description for MakeMyTrip - Head - Search Marketing - IIM/MDI/ISB  in Make MyTrip in  Gurgaon/Gurugram for (6-8) years of experience. Apply Now!