MakeMyTrip - Deputy Manager - Search Engine Marketing/Paid Search - IIM/ISB/MDI/FMS

Job Title : Assistant Manager/Deputy Manager Paid Search

Job brief :

The Search Engine Marketing (SEM) Specialist will manage paid search campaigns on Google and Bing. The SEM Specialist will effectively manage the paid search budget and work with the relevant business team in order to maximize ROI, drive traffic, and customers.

Responsibilities :

- Completely responsible for Adword campaign set up, optimization and de-bugging.

- Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns

- Track, report, and analyze website analytics and PPC initiatives and campaigns

- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies

- Optimize copy and landing pages for paid search engine marketing campaigns

- Perform ongoing paid keyword discovery, expansion and optimization

- Research and analyze competitor advertising links

Requirements :

- Proven SEM experience and success managing PPC campaigns across Google and Bing

- Well-versed in performance marketing, conversion, and online customer acquisition

- Up-to-date with the latest trends and best practices in search engine marketing

- In-depth experience with bid management tools (e.g., AMO, Conversion Optimizer, Click Equations, Marin, Kenshoo, Search Ignite)

- Experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)

- Strong analytical skills and experience generating SEM reports

- Familiarity with A/B and multivariate experiments

- Working knowledge of HTML, CSS, and JavaScript development and constraints

- MBA from tier 1 college

- 3-4 years of relevant experience