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29/08 Deepti Mendiratta
Manager HR at Makaan.com Pvt Ltd

Views:4647 Applications:196 Rec. Actions:Recruiter Actions:3

Makaan.com - Manager - SEO (2-8 yrs)

Delhi/NCR Job Code: 161940

Title - Manager - SEO

Role

People Interactive (I) Pvt. Ltd. is a leading multi-brand consumer internet company with several successful global businesses to its credit. A part of People Group, the company has revolutionized the Internet and New Media industry in India with brands such as Shaadi.com, Makaan.com.

We are seeking an experienced SEO professional to join our dynamic and high performing online team as Asst. Manager / Manager - SEO. This person will be responsible for defining, managing and executing the strategy for SEO with the ultimate goal of increasing visibility, traffic, customer acquisition and revenue for Makaan.com.

Responsibilities

- Devise, execute and manage search engine optimization (SEO) for digital assets such as websites, mobile sites, applications, videos and social media platforms, and drive increased value from search engines.

- Implementing optimized titles, meta tags, internal linking & content optimization for all website pages.

- Undertake Off-Page activities that include submissions on classifieds, directories, social bookmarks, forums and reviews.

- Working with the development teams to improve site structure, optimize page layout, and indexing and rankings.

- Improve Rankings of product on mobile platforms with Mobile SEO strategies.

- Take full ownership of websites performance in organic search.

- Identifying areas of improvement & opportunities in natural search.

- Strategizing link building and recommendations for upcoming keywords and business insights.

- Deciphering search engine algorithm through small/controlled/measurable experiment.

- Social media viral marketing on personalized search platforms.

- Managing team and helping them grow. Build understanding & train teams on SEO best practices to be followed within the organization.

- Report on the overall SEO health of our key digital assets and competitions on going basis.

- Monitor and report on organic search metrics and analyze trends.

- Generate reports with tools like Advanced Web Ranking, Inspyder, Google webmaster tools or similar Organic tools.

- Creating flow documents, specifications & guidelines.

Requirements

- Graduate/ post graduate with 4-7 years of experience executing SEO for large brands having dynamic content.

- Proven track record of delivering tangible results on visibility, traffic and conversions.

- Solid understanding of search engine ranking factors, algorithms, site architectures and strategies.

- Expert in all areas of SEO including strong technical skills (html, scripting, programming, site architecture and content management systems).

- Comfortable coordinating with Designers, Programmers & Content Writers regarding changes required in the sites.

- Experience in managing relevant SEO Tools.

- Ability to anticipate or quickly react to ever changing search engine landscape and algorithms by staying on top of current search engine news, trends, practice and social triggers.

- Ability to utilize social media such as Facebook, Twitter, LinkedIn, YouTube, Google+, blogs and articles to influence search engine visibility.

- Create search engine and human friendly content for new pages, blogs and article.

- Strong understanding of web analytics and ability to derive meaningful insights for creation of organic search strategies.

- Excellent verbal, written and presentations skills

Good to have

- Previous experience with site migration a plus.

- Understanding of SEM and other online marketing channel.

- Delhi NCR based.

About People Group

While People Group can trace it’s origins to the beginning of Shaadi.com in 1996, the Group was formally launched by Anupam Mittal in 2004 to explore opportunities in the Internet & Mobile space. In a few short years the group has earned the reputation for being one of the most innovative businesses in India, having developed brands such as Shaadi.com, Makaan.com and Mauj Mobile.

The group is structured into two different companies - People Interactive and People Infocom.

People Interactive is the Consumer Internet arm of the Group and owns the brand Makaan.com, under which successful real estate business is managed. The company also owns Shaadi.com, world largest matrimony site, as well as Fropper.com, a friendship and social networking service.

People Infocom is managed under the Mauj Mobile brand, widely regarded as one of the pioneers of Mobile Internet in India. Today, Mauj Mobile runs a global content and applications platform and distribution business - including the highly popular mobile destination called Mobango - with strong partnerships with Telecom operators and media companies around the world. Mauj and Mobango together drive over one million downloads a day.

People Group has demonstrated consistent growth year-on-year and today operates with over 800 employees across 12 regional and 3 global offices. In addition, it operates 100 Shaadi Centers in 87 Indian cities.

People Group has won the Deloitte Fast 50 India Award for 3 consecutive years as well as the Deloitte Fast 500 Asia Award. It is a recipient of the prestigious Red Herring 100 Asia Award and the Emerging India Award held by CNBC. People Group has also been voted as one of the Top 10 marketers in India by Business Today. People Group won the IT People Award for Excellence in Information Technology and was also selected as one of the Top 10 marketers in the country by Business Today.

Investors in People Group include Sequoia Capital, Intel Capital, Silicon Valley Bank and Citibank.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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