A pioneer in designing wholesome games, MadRat Games was founded by a team of IIT grads who realized the need for meaningful and engaging games, which will help in fostering the creative minds of young India. Having sold more than 2 lakh games since its inception in 2010, it is the fastest growing company in this sector. For creating a rich inhouse IP of 70 board game titles and 6 mobile game titles, MadRat Games was ranked amongst the Top Ten Indian Innovators, alongside Tata Motors, by the Govt of India. At the moment, MadRat is preparing the grounds to dramatically alter the way parents engage children through its avant-garde products.  This role requires a person who has a deep understanding of branding, channels, positioning and marketing (in this order). A person from top 10 B-schools, batches between 2005-10, who has had an experience of being a brand manager in FMCG world and has done distribution channel management, with an entrepreneurial flair, is an ideal fit.  The role is exciting as hell. Firstly its games .. boardgames! Its about making kids active, promoting 'calm parenting' - a much needed cause. A big blue ocean of opportunities, in a zilch innovation domain in last forever in India. And finally, as a company MadRat went through a massive branding & visioning exercise and a truly transformational product line & business strategy came out of it. We are looking at someone to partner in executing this vision by taking the branding & marketing efforts to the next level. Stock on offer. Senior role.   MadRat currently has a network of 2000 outlets across the country for its products and is the fastest growing company in this sector. Visionary Angel investors and institutional investors like Blume Ventures have backed it, with a funding in excess of $1 million over two rounds. MadRat Games has received two international awards in the form of the Manthan International Award and INK (TED India) Fellow 2011, was invited to speak at Asia's largest Entrepreneurial Summit hosted by TiE on 'Ideas that Impact' for the last 2 years, and was featured as a Cover Story in The WEEK magazine's republic day edition, along with India Today, Hindustan Times, Economic Times, Education World, The Indian Express, MINT, The Hindu, INC magazine, Entrepreneur magazine and DARE.  Roles and Responsibilities  - Build the MadRat brand as a thought leader in the children's engagement space  - Identify and build new channels for product availability, keeping in mind the product and brand strategy  - Execute innovative launch campaigns to strengthen the brand positioning  - Conceptualize setting up of experience centers and organize events for deeper customer engagement  - Plan media buying and BTL activities to increase awareness  - Track metrics for key indicators and marketing campaigns, in accordance with company's data driven decision making philosophy  Preference : Experience of heading sales for 3+ yrs, before moving into a role of a brand manager in the FMCG world.

Bangalore

MadRat Games - Brand Head/Marketing Manager  

MadRat Games - Brand Head/Marketing Manager   ,Job Description for MadRat Games - Brand Head/Marketing Manager   in MadRat Games Pvt Ltd in  Bangalore for (6-10) years of experience. Apply Now!

Job Description for MadRat Games - Brand Head/Marketing Manager   in MadRat Games Pvt Ltd in  Bangalore for (6-10) years of experience. Apply Now!