Loylty - Strategy Analyst - Digital Analytics

Company Description (About Loylty Rewardz!)

We are India's Premier Loyalty & Relationship management company. We offer bespoke services in all activities related to the development and management of consumer loyalty, technology, analytics, data intelligence and direct marketing communication and we are offering the positions in the analytics team for Strategy Analyst role.

At the core, we are over 200 people in different roles delivering unparalleled consumer loyalty on a large scale. We are backed by three rounds of venture capital funding from prestigious firms and hold a leading position in the Indian loyalty program market with 240 million cards under management. You can learn more about us here.

Job Title: Strategy Analyst - Digital Analytics

Job Location: Mumbai

Responsibilities:

Portal:

- Working with web analytics tool - setup, create custom variables to capture activity.

- Working with tools like R, SQL, Python etc. to analyze data related to portal visits, clicks, search and login.

- Obtain insights from data and suggest improvements on each webpage of all the portals (if any).

- Regular monitoring, report generation and evaluation of each portal.

- Understanding of tools/techniques to track digital footprint of customers through cookies etc.

App:

- Working with tools like R, SQL, Python etc. to analyze data related to app visits.

- Responsible for all campaigns through app.

Customer:

- Segmenting customers based on their behavior on portals/app.

- Using location data from apps/portal visits to tag customers, campaign targeting, mapping locations to POS machines etc.

Candidate Requirements:

Experience:

- 1-4 years of experience in digital analytics.

- Exposure to working on SQL, SAS, R, Omniture etc.

Skillset:

- Strong analytical and programming skills (SQL, R/SAS and Excel).

- Ability and willingness to adapt to a fast changing technological environment and learn new tools quickly.

- Strong sense of initiative with go-getter attitude.

- Ability to structure problems through logical thinking and interpret data meaningfully.

- Prior experience of working on portal optimization is preferred.

Educational qualifications:

- Undergraduate engineering, preferably from a premier institute with good academic record

What we offer:

- Steep learning in a non-hierarchical/flat start-up environment that values hard work and talent.

- Opportunity to learn from subject matter and industry experts.

- A closed knit team chosen from IITs/IIMs and other premier engineering and business schools.

- Exposure to banking and retail business and cutting-edge analytical tools and techniques.

- Best in class compensation and accelerated growth opportunities.

Manisha Khemchandani
Loylty Rewardz!