Responsibilities  - Lead the thinking on overall strategy, business model, consumer initiatives, brand planning, and budget management across the various geographies & categories. Lead the innovation & launch agenda across brands and segments as well as future hunting grounds.  - Lead the concept development process for each of the segments.   - Manage the brand communication and product strategy from inception to delivery of the brand and ensure that each brand measures up to the overall consumer positioning and segment goals.  - Lead commercialization and revenue generation of new and ongoing brands.  - Focus on multiple channels for marketing including new media/ social media etc.  - Organize promotional events within budgetary allocations.  - Handle appropriate media selection for advertising new product launch campaigns.  - Manage the brand communication mix and handle the ATL/BTL promotional activities for the segment.  - Develop annual and project specific brand promotion plans and handle participation at various events.  The Person  - She / He would be an MBA from a top notch business school with 8-10 years of extensive track record and achievement with an exceptional level of understanding in marketing.   - The incumbent should have proven track record of working on luxury brands/categories which are super-premium & price agnostic and have found preference with consumer's basis its ability to create desirability and affinity.   - Preferred candidate should have a sound understanding of the luxury category (services or products).  - The right candidate will be flexible, and an action & result oriented self-starter.  - An independent thinker with the conviction and entrepreneurial spirit to manage the function and business in a hands-on manner and the ability to work in a fluid and rapidly changing environment would be an asset.  - Should have a strategic approach with the ability to see the - big picture- and interpret environmental and organizational changes and their impact on the organization.  - Exposure to managing & maintaining relationship with top - management in current role should be there.   - The ability to navigate through key stakeholders within the organization will be necessary for success and traction.

Mumbai

Lodha Group - Portfolio Head - Marketing - Brand 

Lodha Group - Portfolio Head - Marketing - Brand  ,Job Description for Lodha Group - Portfolio Head - Marketing - Brand  in Lodha Group in  Mumbai for (8-12) years of experience. Apply Now!

Job Description for Lodha Group - Portfolio Head - Marketing - Brand  in Lodha Group in  Mumbai for (8-12) years of experience. Apply Now!