Dimensions:

Operational:

- Ensure the roll-out of marketing plans for the brand across media, including mass media and below-the-line interventions.

- Support the Brand Manager in the conceptualization and creation of sourcing and promotional material at a below-the-line level.

- Engage with vendors for quality materials at the best prices and on-time deliveries.

Market Complexity:

- Quick turnarounds and real-time response to market conditions are key requirements of this role. The ability to thrive in a fast-paced, market driven environment is critical.

Cross-functional engagement:

- Working across functional boundaries to deliver on brand requirements and ensure brand level support to critical functions

Purpose of Role:

- This role will require strong execution skills, and the ability to get things done on the ground, across a wide variety of media and consumer touch points, including at site.

- Ensuring the translation of brand strategy into consumer facing delivery will be a key of this role.

- The ability to navigate across key stakeholders within the organization, as well as working seamlessly with agencies and vendors, will be necessary for success and traction.

- As a future champion of a brand, you will also support the brand manager on the development of the marketing strategy and its implementation, for your set of brands.

Top 3-5 Accountabilities:

- Ensuring timely and effective execution of marketing strategy on the ground across various media, consumer touch points and geographies

- Supporting the brand manager in the development of the marketing strategy

- Ensuring cost effective and quality deployment of all marketing material across consumer touch points and geographies

Qualifications and Experience Required:

- MBAs from reputed management schools currently working with FMCG, consumer durables, automobiles or other consumer facing businesses.

- Candidates should have had hands-on experience on marketing launches and large activations, and proven marketing strategy execution capabilities.

People & Competencies:

Personal:

- Strong sense of team work

- “Never give up” spirit, able to get action, convince and finally get agreement

- Flexibility, ability to adapt to fast-changing environment

Business:

- Quality of thinking (structured and problem solving)

- Strong execution capability

- Negotiation skills, ability to work with vendors across the spectrum

- Output-oriented, with customer orientation as well

Website: www.lodhagroup.com

In case the opportunity interests you do revert with your Updated Profile mentioning your Current CTC & Notice Period

Please feel free to get in touch with us for any queries or clarification.

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