HR - Talent Acquisition at Lodha Group
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Lodha Group - DGM - Marketing - Media Management (8-12 yrs)
GM Media Management
Responsibilities:
Agency management:
- Managing agency relationships to ensure deliverables are met in terms of campaign planning and implementation
- Briefing, setting campaign objectives, media planning / buying, post campaign evaluation and analysis
- Benchmarking and negotiation
- Competitive scanning and reporting
Media Buying:
- Benchmarking and negotiating with agency / Publications/ Channels / Digital
- Building in group level value addition
- Innovative ways to reduce cost and get group level benefits
Internal stakeholder management:
- Work closely with various divisions of the Marketing team to deliver on brand and marketing objectives in a holistic way
- Bringing to the table opportunities in line with brand objectives
Drive strategic direction:
- Use of consumer insights to deliver marketing value in communication planning
- A data-based and analytical approach to defining key market communication strategies
Drive innovation:
- Should have worked on innovative media campaigns including on-ground activation, content integration, print innovations, co-branded movie promotions, mobile marketing, etc. resulting in disproportional brand impact
Professional and technical qualifications:
- Post graduation from reputed media/communication management institutes
- Has worked with large reputed media agencies (GroupM, Madison, Starcom, Carat, Lodestar) and / or in a similar capacity with other reputed organizations in the FMCG / consumer durables space
Profile requirements:
Should have prior and sound experience in:
- Media management, including out-of-home and digital media, in domestic and international markets
- Working across traditional media and emerging platforms (digital, mobile, etc.)
- Managing a media budget of Rs. 80 – 100 cr.
Experience : 8 – 10 years
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