Head - Category & Growth - IIM/ISB/FMS/MDI  Licious is looking for an experienced, adaptive, creative & adventurous Head of Category & Growth, reporting to the CMO, who's hyper excited about performance & has sense of deep ownership and responsibility. At Licious, the TEAM is building India's 1st consumer tech food brand and the category we- ve chosen to disrupt, to start with, is the Fresh Meats and Gourmet category. This category is one of the largest consumer categories in India's retail landscape & offers tremendous opportunities to create a world class brand in India. The founding team at Licious comprises of Industry veterans who- ve successfully built large brands like Coca Cola, Oberoi Hotels, Reliance Retail, TESCO, SPAR, Jubilant to name a few with 200+ man years of hands on experience in building great businesses . Like they say, what helps people helps business.   We believe that at the heart of the company is our unflinching commitment to delivering world class quality of products to the urban consumer with the experiential aftertaste continuing well into the last mile by awesome customer service & great technology acting as an enabler. Give them quality. That's the best kind of advertising and that's been the story with Licious thus far, quite easily India's fastest growing consumer food tech brand. Come tell us about yourself if you feel aligned with the below Job description and be a part of our fantastic journey.  Position : Head of Category & Growth  Location : Bangalore  Industry : E-commerce, FMCG  Job Description :   - Cross-functional role leading a category team responsible for planning and delivering on revenue for Licious, working with digital marketing / offline channel teams, product and innovation teams, city ops and digital product teams  - Understanding consumer behaviour, customer feedback, market trends, competition etc. to identify and plan growth opportunities on a monthly, quarterly and annual basis  Work with internal teams or third party agencies to generate actionable consumer feedback and insights  Lead primary and secondary research as well as run consumer panels  Continuously track and benchmark industry and competition  - Monitoring competition for benchmarking prices, product portfolio, distribution etc. via owned or 3rd party agencies and taking actionable decisions basis these.  - Understanding larger industry trends and generating annual reports   - Lead the thinking on managing product lifecycle, defining the portfolio, new product development and pricing:  Understand key drivers in each category and drive portfolio rationalization  Work with product development and innovation teams to evolve existing products as well as drive innovation and new product development  Develop the pricing logic for each category factoring in competition, gross margins and other conversion led objectives  Identifying opportunities to expand to new categories  - Creating solutions to drive repeat share, customer LTV, online conversion rates etc.  Understand consumer behaviour, site metrics, and customer feedback to drive cross-functional initiatives such as easy reordering, subscription models, faster delivery timelines, cross-selling, bundling, driving trials/sampling etc.   Working with other internal teams on delivery, customer experience, production planning etc. to execute the same  - Work with the digital and offline marketing teams on new customer acquisition as well as CRM flows:  Driving product / category discovery, messaging etc. working with marketing teams. Plan and execute on monthly and quarterly plans using marketing levers to drive growth  - Visualize and build the required analytics dashboards and insight tools (working with the engineering teams)   Desired Candidate :   - Seasoned category lead with an FMCG background and experience in building and running a portfolio / business  - MBA with overall 5 plus years of experience. Ecommerce experience is a big plus   - Expertise in building, mentoring & grooming teams  - Ability to understand & appreciate the operational challenges of the business   - Willingness to work under demanding and highly performance driven work environment  - Ability to work with a cross-functional team across marketing, brand, product development, digital product, technology and operations  Our Promise to You :   - We will value self-awareness, intellectual honesty, judgment, empathy and positive energy over years of experience  - We have no industry baggage and we are willing to try out new ideas  - We are always excited to hear from you

Bangalore

Licious - Head - Category & Growth - IIM/ISB/FMS/MDI 

Licious - Head - Category & Growth - IIM/ISB/FMS/MDI  ,Job Description for Licious - Head - Category & Growth - IIM/ISB/FMS/MDI  in Licious in  Bangalore for (6-10) years of experience. Apply Now!

Job Description for Licious - Head - Category & Growth - IIM/ISB/FMS/MDI  in Licious in  Bangalore for (6-10) years of experience. Apply Now!