This role is focused on storytelling for LetsShave and building an in-house advertising function. The CD is the ultimate custodian of our narrative in the world, charged with building a story arc that can evolve over time with the needs of the business - a creative idea that can span intrinsic product messaging just as easily as it can span anthemic work. We aspire to do truly breakthrough work that provokes a conversation, that enables LetsShave to stand for something bigger than grooming and have a point of view, and so we seek a creative leader that can get emotionally invested and truly believe their work has the power to impact the world.  We have worked to develop a brand positioning for LetsShave and believe we- ve landed on a really compelling territory - our hope is to find a CD who values creative strategy and that will love a tight brief, take it on, build on it, and take it to heights we couldn- t have imagined. We seek someone who will foster an ambitious creative agenda within LetsShave, who will give the advertising team room to play and show us the power of true creative thinking.  Lastly, we need to complement all that passion and vision with commercial understanding, we seek a CD who understands this is a business and it's not about creative for creative sake but creative that will address a business need (& sure, win awards in the process). Someone who will get jazzed about less-sexy formats but high return formats (hello banner ads). Someone who can manage a couple of creative teams, develop them, manage their careers, elevate their work.   Key Accountabilities Include:  Brand Campaign Development  Concepting and executing brand campaigns across channels as appropriate  All Acquisition Channel Content  Understand the role of each channel and develop content optimal for each  Managing ad teams to ensure we have the depth and quantity of assets needed for each channel, while building to a clear bigger brand narrative  Writing Scripts for Short How To videos for YouTube   Strong hold in all forms of Online and traditional Advertising  Distributing monthly budgets in right channels for branding and focusing on ROI   Owned media brand moments (develop advertising content for amplification)  Holiday  Fathers Day  Campaign related social media content  5OC content  Build the advertising team function  Build out the team as needed to meet the demands of the business  Guide us on the optimal process for creative development / structure how this team engages with the rest of the organization  Leverage agency partners as needed to compliment the in-house team  Oversee the quality of the team's work  Promotes continual creative improvement and actively contribute to a culture of creative excellence and accountability.  Operate as a leader on the LetsShave.com marketing team  Develop and cultivate relationships with senior stakeholders, the in-house IMC and Acquisition teams, the Brand Design team and external agencies.

Chandigarh

LetShave.com - Creative Director 

LetShave.com - Creative Director  ,Job Description for LetShave.com - Creative Director  in LetsShave.com in  Chandigarh for (5-10) years of experience. Apply Now!

Job Description for LetShave.com - Creative Director  in LetsShave.com in  Chandigarh for (5-10) years of experience. Apply Now!