Title : Manager- Public Relations & Communication  Location : Delhi  Company Brief :   Lenskart is India's fastest growing optical business. The company was co-founded in 2010 by Peyush Bansal, Amit Chaudhary & Sumeet Kapahi to provide Vision to India. 1/3rd of India's population today needs vision correction and only 25% of those in need wear specs. Lenskart was founded in 2010 with a vision to solve this problem of eye wear and be the Numero Uno eyewear provider in India.   With technology integration into the eyewear vertical, and keeping a deep focus on consumer happiness, Lenskart has grown more than 200% Year on Year in the last 2 years to be among the top 3 Optical Retail businesses of India today.   With an employee strength of over 1200 employees, the company is continuing to grow 15% month on month, and changing the landscape of Indian Eyewear with its very unique services and products such as :  - Buying specs online with - Virtual Try On   - Home Eye Checkup service in 7 cities with over 300+ eye checkups every day at consumer's houses   - 60 Click & Mortar Stores pan India (including tier 2 and 3 cities) as centers for people to get their eyes checked and book orders online as well as get their post-sale adjustments done   - Network of Affiliate Doctors who place orders for their consumers online on the Lenskart platform   Majority of the Lenskart eye-frames and prescription lenses are designed in-house and come to consumer directly from manufacturing to retail. Post a spectacle order is received, each frame is individually fitted with the respective prescription in company's own in-house state-of-the-art (first in India) manufacturing facility before it is dispatched. By owning the process end to end, company not only provides 1 year warranty on all products sold but also a significant 50% price benefit over any other optical chain in India.  When in 2011, the company was selling 30 specs a day online Lenskart raised its first round of funding of USD 3.3 Million from IDG Ventures India (IDGVI). In 2013, when the company was selling nearly 200 specs online per day, Ronnie Screwvala led Unilazer Ventures, along with IDG again, invested around USD 8 Million in the company. Today, when Lenskart is making nearly 2000 specs a day- shipped pan India and, has so far shipped over 10 Lac specs across the country. The company has recently raised Private equity investment from TPG Growth of 22 million USD to fulfill its vision to be India's Number One eyewear provider by 2016.  Major Responsibilities :  - Develop PR strategies for Lenskart, private label brands & individual functions  - Serve as primary media contact directing all publicity, consumer awareness and image building campaigns in line with brand objectives.  - Develop brand messaging, manage company public relations archives, oversee and help in execution of events  - Evaluate results of the PR campaign to ensure it is in sync with the key messaging.  - Must be able to identify PR opportunities for the company or create stories to ensure the company is in the news.  - Liaison with functional heads and senior leadership to meet all PR requirements  - Must be able to develop PR communication - press releases, articles, letters, Q&As, profiles etc.  - Must be able to manage PR agency as well as key internal stakeholders to deliver the PR goals  - Conceptualize and implement external & internal PR events.  - Identify speaking opportunities for senior executives and provide support in the form of speeches and talking points.  - Propose, manage and control PR budgets. Monitor news coverage of competitors and other industry bodies.  - Develop crisis management plan in case of any negative fallout affecting the brand image  Education & Experience :   - Currently handling similar role in a PR agency or Corporate communication department of an organization.  - Overall 6 - 8 years of work experience.  - Prior leadership experience in similar roles in media houses/ e-commerce industry a plus.  - Strong networks with media houses & journalists  - Excellent interpersonal, communication and PR skills.  - Strong experience leading content, creative and business teams to drive high impact PR campaigns.   Desired Skills :   - Oversee for all corporate and business marketing communication and Branding.  - Drive continual process improvements and implement best practices to manage projects efficiently  - Work with the CSMO, other business marketing executives and external agency partners to develop marketing communication strategies in support of business and product marketing plans.  - Manage outside agencies to plan, negotiate and buy media in traditional media outlets and work with the VP Website, Digital Marketing and Social Media to do the same in online media outlets.  Other Requirements :   - Highly developed critical thinking/analysis skills with the ability to evaluate branding and marketing decisions for effectiveness and areas of weakness.  - Have a technology obsession and must see Technology as a game changer  - Be a market maker; must have conceptualized and executed on innovative ways to work with internal teams and relevant stakeholders  - Have strong risk orientation and ability to deal with ambiguity; ability to think through and act on different options with limited available information  - Be hard working and diligent, discipline to convert strategy into action  - Strong business analytics, relationship management, strategy development, project management, problem solving and change management skills.  - Demonstrates strong oral and written communication skills including the ability to clearly present recommendations and ideas to summarize complex issues.  - Be a strong leader - ability to hire and develop a very capable, strong team  - Demonstrate cultural fit towards being hands-on, humility and drive a learning environment  - Have impeccable ethics and integrity  Personal Characteristics :   - Passion and commitment  - Strong intellect  - High integrity

Delhi NCR

Lenskart - Manager - PR & Communication 

Lenskart - Manager - PR & Communication  ,Job Description for Lenskart - Manager - PR & Communication  in Lenskart.com in  Delhi NCR for (6-8) years of experience. Apply Now!

Job Description for Lenskart - Manager - PR & Communication  in Lenskart.com in  Delhi NCR for (6-8) years of experience. Apply Now!