Upgrade to Pro Member
Senior Partner at Bull's Eye Consulting Partners
Views:18790 Applications:454 Rec. Actions:Recruiter Actions:28
Leader - Marketing Communications - Mobiles/Handset (10-20 yrs)
Candidate must be currently handling Marcom function of a handset company.
- Plan & implement ATL, BTL activities on monthly/Yearly basis
Product /Services Launches : End to end responsible for launch of any product /services either in country or internationally, identification of relevant media, pre and post event follow up.
- Manage global exhibitions and Channel events
- Develop and execute a rolling marketing and promotional calendar/Budget to drive traffic, profitable sales, and engage the target audience with the brand.
- Drive Market Penetration programs & Share-Gain Programs
- Above the Line / below the line planning and execution as per business need.
Vendor Management : Vendor identification & management for event management, PR activities, promotional concepts, marketing campaigns, road shows etc.
- Track marketing campaigns to evaluate results and provide recommendations for future marketing promotions
MIS & Compliance : Ensuring internal quality metrics for continued process refinement & ensuring continuous compliance.
- Ensuring regular MIS & proper reporting
- Ensure that marketing activities are in line with sales & business needs for Brand & all business divisions
External communication : Planning & implementation of media strategy to successfully establish & grow Intex positioning w.r.t. brand & products
- Plan & implementation of consumer connect activities i.e. consumer launches, survey & social media engagements, Cover stories, feature articles, product reviews, product placements, executive interviews, CSR activities & grow brand leadership.
- End to end Media Relationship management including acting's as SPOC person for Brand Intex
- Conduct effective and accurate market research and apply this information to increase market share
TVC & Celebrity management : End to end experience in promoting products, services & brand through TVC and celebrity engagement & management
Digital PR : Effective use & engagement of various channels of social media & bloggers community & close coordination with digital marketing team.
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
2-Step Verification - Action Required
We've updated our security procedures!
Your privacy and security are important to us. We've recently updated our security measures to make iimjobs.com safer and more secure for you. This change requires you to reset your password.
Please reset your password using the link sent to your email. If you did not receive any email, please check your spam folder..
