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23/08 Sunayana Sharma
Executive Search Consultant at Talisman Advisors

Views:6023 Applications:125 Rec. Actions:Recruiter Actions:12

Lead - Shopper Marketing - FMCG (8-12 yrs)

Delhi/NCR Job Code: 367975

Designation : Shopper Marketing-lead

Department : Marketing Excellence

Location : Gurgaon

Years Of Experience : 9 To 12 Years

Job Description :

- Client aims to become world class in shopper marketing. And the Shopper Marketing-Lead is key to this vision. S/He will evangelize the role the shopper marketing can play to accomplish brand objectives. S/He will identify key shopper insights/formulate shopper propositions and bring them alive.

- S/He will be a thought leader on what works in terms of shopper investments/ shopper messaging to influence the shopper in his path to purchase. S/He must have an aptitude to build his shopper marketing skills and demonstrate thought leadership in this.

- S/He is an individual contributor who leads the shopper marketing vertical. S/He is directly responsible for the portfolio of key categories. As the shopper marketing lead, s/he will also have a dotted line responsibility for the shopper mktg resource housed in other categories.

- This is a role that has existed for more than 2 years.

His / Her Responsibilities will be as follows :

Shopper Marketing : PLANNING AND STRATEGY :

- Creating Annual plans for each brand/channel

- With the ME head & Category leads defining the shopper marketing goals for the year ( strategic across brands as well as brand-specific)

INFLUENCING STAKEHOLDERS :

- In the early stages, define the shopper task along with the brand team. Facilitate a common ground between Brands, Insights teams, Customer Marketing teams, External collaborators & other agencies to ensure a smooth execution of projects.

- Interfacing between LOC and Global shopper marketing teams for two way flow of information/best-practices

TEAM/AGENCY MANAGEMENT :

- Getting agencies to propose and customize Brand Activation Solutions to brand's Needs and evaluating the same and making one consolidated master plan for each brand for the year

- Developing and maintaining healthy relationship with the key agencies

- Ensuring that the team achieves their Targets

- Ensuring that the motivation and Attrition of Team is well under control.

PROJECT DELIVERY :

- Articulating and agreeing on goals/timelines at early stage of the project

- Ensure all projects follow the appropriate SLAs & deliver to business timelines

- Ensuring reporting and feedback mechanism

EXAMPLES : of projects done in the past - Design the planogram for key categories

- Identify key POS elements that work effectively in GT/MT/Outlets

- Develop shopper insights/ propositions for key launches / skus.

- Creating shopper propositions for various channels/ markets in line with brand task

- Exploring new technologies for building shopper insights / visuals and store traffic/loyalty

DESIRED PROFILE :

EXPERIENCE :

- 9 - 12 years in the FMCG Sales & Marketing. He is a passionate consumer marketer who has a flair for understanding the key consumer insight and converting it into most motivating propositions.

- He must have held a front line-sales role (2-3 yrs +) and later moved to fmcg brand/shopper marketing (5 yrs+).

- Prior knowledge of shopper marketing is not essential. But a drive to pick up the best practices in shopper marketing is essential for success.

- He will as the shopper expert be able to discern between various approaches and apply sound judgement to choose the right approach.

EDUCATION :

MBA Marketing from a reputed institute.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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